What are the objectives of the Communications Unit of Aahung?
Aahung believes in the power of media for social change and would like to explore the use of Entertainment Education and advertising strategies for social change. These strategies combine the strategic use of mass media and popular culture to engage mass audiences to question their existing realities and mobilize for social change. It can be incorporated in multiple formats, ranging from television and radio soap series, to music videos, computer games, comic books, street theatre, talk shows, a community make-over (reality) show, an interactive film or a any combination of formats.
The core responsibilities of this unit will be to design culturally appropriate and sensitive strategies for utilising electronic, print and new media to market social messages on sexual and reproductive health and rights at a mass scale. The communications unit will also be responsible for the upkeep and maintenance of Aahung’s website, IEC and promotional materials.
Senior Manager - Communications
The Senior Manager – Communications, will be an integral member of the Aahung team working in consultation with all program staff. He/She will report to the Director.
Terms of Reference
The Senior Manager - Communications will be expected to:
- Develop innovative strategies for mass awareness campaigns on various sexual and reproductive health issues
- Liaise with media/ advertisement companies to promote SRHR issues and campaigns
- Ensure implementation of mass awareness campaigns
- Ensure mass scale marketing and dissemination of Aahung’s resource materials
- Liaise with corporations and donors to raise funds for the implementation of media strategies
- Support program staff in coordination and design of resource materials, including coordination with printers and graphic designers
- Liaise with web designers to regularly maintain and update Aahung’s website
- Develop and ensure dissemination of a bi-annual Aahung newsletter (print and electronic)
- Develop and market Aahung promotional materials
- Serve as the focal person from Aahung to interface with media
- Recruit and manage communications team if and when required
Necessary Experience and Skills
- Minimum Masters degree in communications/ marketing or related field
- Familiarity and experience working with print and electronic media sector of Pakistan
- Creative and artistic sense of design and presentation
- Conceptual clarity on sexual and reproductive health and rights preferred
- Strong interest in combining marketing and communication techniques to promote social issues
Salary Range: Rs. 50,000 – 80,000
Please send the completed application form with an attached CV/resume and cover letter to the following address:
Mariam Sheikh,
Aahung
Sasi Homes, G-18/6,
Block 8, Kehkashan,
Clifton, Karachi
35870244, 35821654
Or email them to: info@aahung.org
Please note: Incomplete documents will not be considered for the position.